Skip to content
Noor Ouarzazate solar complex, Morocco

Brand assets

Logos, colours and type for partners and press.

Everything you need to represent RE.Think Energy correctly. Download the full kit, or pick individual files below.

Download the brand kit (ZIP)

Logo

Four versions, one mark.

  • Primary logo

    Primary logo

    White and light backgrounds

    SVGPNG
  • Reversed logo

    Reversed logo

    Teal, dark and photo backgrounds

    SVGPNG
  • One colour, teal

    One colour, teal

    Print, stamps and embroidery

    SVGPNG
  • One colour, white

    One colour, white

    Single-colour print on dark stock

    SVGPNG
RE.Think Energy icon

Icon

For social profile pictures, app icons and favicons.

SVGPNG

Monogram

RE. starts the line.

The RE. from the wordmark carries the tagline: RE.Think Energy. RE.Think Africa. Use it for social posts, event backdrops and merchandise.

RE. monogram
SVG
RE. monogram
SVG
RE. monogram
SVG

Colour

Teal leads. Gold highlights.

  • Teal
    PrimaryRGB 15 96 112
  • Gold
    AccentRGB 238 170 43
  • Ink
    TextRGB 16 50 59
  • Mist
    SurfacesRGB 238 245 246

Type

Poppins for headlines. Hanken Grotesk for reading.

Aa Poppins

Headings, labels and figures. SemiBold and Bold.

Aa Hanken Grotesk

Body text and interface. Regular and Medium.

Both are free on Google Fonts.

Usage

A few simple rules.

  1. 1Keep clear space around the logo equal to the height of the letter E.
  2. 2Minimum width: 120 px on screen, 30 mm in print.
  3. 3Use the reversed logo on teal, dark colours and busy photos.
  4. 4Do not stretch, recolour, rotate, outline or add effects to the logo.

Logo misuse

What not to do with the logo.

These keep the brand looking consistent wherever partners, organisers and press use it.

  • Don't stretch or squash it

    Always scale the logo evenly.

  • Don't change the colours

    Use teal and gold, or the one-colour versions.

  • Don't rotate it

    The logo always sits level.

  • Don't add shadows or effects

    No glows, outlines, gradients or 3D.

  • Don't place it on low contrast

    Use the reversed logo on teal and dark colours.

  • Don't place it on busy photos

    Use a calm area of the photo, or a solid panel.